Teen superstar Justin Bieber has teamed up with the Adidas to be its new global adidas NEO style icon.
The two-year partnership with the German sportswear company was announced Tuesday.
The Canadian pop star, who cites James Dean as his fashion idol, says the collaboration is a “perfect fit” because “we both believe in living life to the fullest, being young, free and making our own style.”
“I found a real connection with NEObecause it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”